STRATA opened in 2022 as a single-coach studio in Brooklyn with a waitlist of fourteen. We did not advertise. The waitlist became a floor plan, the floor plan became a building, and the building became a 480-member club that still has a waitlist.
A short list.
Twelve coaches.
No assistants.
Former national-team raw powerlifting coach. Velocity-based loading evangelist before it had a name.
PhD Exercise Physiology. Writes the lactate, VO₂, and force-plate protocols. Will look at your data before yours.
13 years coaching elite endurance and CrossFit-adjacent athletes. The reason our zone-2 cohorts are full.
Registered Dietitian. Treats sport nutrition like it's the science it is — not the supplement aisle it isn't.
Doctor of Physical Therapy. Wrote the mobility blocks. Runs the Tuesday and Saturday quiet hour.
Manages saunas, plunges, NormaTec rigs, and the quiet room. The reason your booking works.
See the floor.
Memberships open quarterly. The waitlist tends to clear within two weeks of an intake window.